Blog > 13 Photography Portfolio Tips for impressing clients in 2023

13 Photography Portfolio Tips for impressing clients in 2023

Photo of a mother and daughter creating shadow images with their hands

A solid photography portfolio is important for demonstrating your skills as a professional photographer and attracting new clients. However, it can be difficult to decide what should be included in your portfolio due to the constantly evolving nature of technology and photography.

For this reason, we have put together a list of 13 crucial tips for building a photography portfolio that will be unique and make you stand out as a photographer. From showing your best work to emphasizing your particular style, these suggestions will help you in building a portfolio that will impress potential clients and set you apart from the competition.

Let’s get started and learn everything you should know to build a portfolio that will help you flourish in the photography industry in 2023.

1) Show a variety of work:

To show off your breadth and versatility as a photographer, you should include a variety of work in your portfolio. This means including different genres of photography, such as still life, action, portrait, and landscape photos.

variety of photos

Including a variety of photographic styles will demonstrate both your technical ability and your capacity to adapt to various situations and themes.

For example: to show off their ability to capture all types of scenes, a portrait photographer might also add some landscape images, while a still-life photographer might also include some action shots to demonstrate the ability to capture movement.

A decent mix of in-camera shots, post-processed photos, and color and black-and-white photos should also be included. This will present a complete picture of your creative process and photography work.

2) Ensure simplicity:

Keeping your photography portfolio basic involves paying attention to both: the number of photographs you put in your portfolio as well as its overall design and arrangement.

simple black and white photo of a camera

A simple, minimalist design is pleasing to the eye and emphasizes the photographs. Utilizing white space, consistent typography/fonts, and a clear grid layout can help achieve this.

It’s important to avoid overwhelming viewers with too many visuals in terms of quantity. Otherwise, it could be challenging for viewers to focus on any one image. Instead, pick a smaller selection of your best pictures and arrange them in an organized order.

3) Use high-quality images:

Make sure your image resolution and composition are of the best quality.

high quality image

High-quality photos are mostly sharp, well-exposed, and displayed at a high resolution.

Sharp images are images that are clear and in focus. This is crucial for small features like portraits’ eyes or detailed patterns in still life.

Well-exposed images don’t have any overexposed or underexposed parts and have the perfect amount of light and dark areas. By doing this, the image is appropriately lighted and all significant details are made visible.

4) Display your finest work

In your portfolio, it is important to include the best and most relevant photographs.

fine art photos in a gallery

These photos have to showcase your abilities, sense of style, and creativity while also illustrating the kind of work you wish to be hired for.

Since your portfolio acts as a visual demonstration of your photographic skills, it should only contain your best work. Don’t use photographs that don’t meet your standards or don’t fit your portfolio’s overall style or concept.

Additionally, it’s critical to think about the photos that your target audience will find most relevant. Make sure your portfolio contains photographs that are relevant to the business or niche you are targeting if you want to attract clients in that area.

For example, if you want to shoot weddings, make sure your portfolio includes your finest and well-composed images from previous weddings

5) Use your photographs to communicate a message or tell a story:

Your portfolio will be more memorable if you use your photographs to convey a captivating story.

Make a collection of pictures that all follow the same story. You may, for instance, produce a collection of images that capture a specific occasion, like a wedding or a concert.

Use your imagery to express a certain feeling or mood. For instance, to evoke a feeling of nostalgia or longing, you may use a series of black-and-white photos.

6) Be consistent

Maintain a consistent style, colour scheme, layout, and formatting across your portfolio.

consistent portfolio of photography

It’s important to choose a consistent aesthetic for your photography portfolio. This includes a consistent color scheme, composition, lighting, and editing style. Your portfolio will look more consistent and professional to the viewer if you maintain a consistent visual aesthetic throughout.

Additionally, it distinguishes you from other photographers and helps in building your personal brand.

For instance, if you mainly shoot photos of people, you can choose to stick with a warm color scheme and a shallow depth of field for your images.

7) Show your personality:

This is important since it enables potential clients or employers to get a sense of who you are as a photographer and how you work.

showing personality on a website

Choosing photos that represent your interests or passions is one approach to demonstrating your personality in your portfolio

Another method to show personality is the way you show your photographs in your portfolio. Your portfolio’s structure and design should showcase your individual style and personal taste.

A brief biography or remark about you as a person and photographer is important to include in your portfolio. This can help potential clients to relate to you personally and understand your unique perspective.

8) Be selective:

Use a limited amount of photos in your portfolio so that each one gets the attention it deserves.

selecting images on a website

Since your portfolio is sometimes the first thing prospective clients look at when they are considering employing you, it is important to only feature your best work.

If your portfolio is full of average or poor-quality photos, it won’t leave a positive first impression and can stop potential clients from hiring you.

9) Use captions or descriptions for your photos

Give background information and context by adding captions or descriptions to the photographs.

adding photography captions on a website

Technical information, such as the camera and settings used, as well as narrative explanations, can be included in captions to help viewers understand the image.

Additionally, captions can be used to draw attention to any particular difficulties or successes associated with the photograph, such as whether it was taken in poor lighting or was used in a marketing campaign.

Captions can help to showcase your talent and experience as a photographer by highlighting such information and helping the audience gain a deeper understanding of the image.

10) Keep the portfolio updated:

Keep your portfolio up to date with your most recent work, and delete any photographs that are no longer relevant.

updating portfolio on computer

This is critical since a stale or out-of-date portfolio may create the impression that you are not currently working in the photography industry or that you lack a strong body of recent work to display.

Continually adding new work to your portfolio will show that you are actively working and creating fresh content. This may draw in new customers and business opportunities. Additionally, it’s important to get rid of old pictures that don’t accurately represent your current skill level or style.

11) Show your process:

Give clients a glimpse into your creative process by including behind-the-scenes photos or descriptions.

photography process

This is a terrific method to show potential customers how you work and what they can anticipate from working with you.

Displaying behind-the-scenes photos is a great method to illustrate your technical expertise and adaptability to various lighting and weather circumstances. Additionally, it might help clients understand how much thought and preparation go into creating a great picture by you.

12) Have a blend of personal and professional work:

Include a mix of personal and professional work together to demonstrate both your artistic perspective and capability to satisfy client needs.

photography portfolio on website

Photographs you have taken for yourself, for the sake of artistic expression or personal fulfillment, are referred to as personal work. This kind of work displays your photographic style and aesthetic vision.

On the other hand, images that you have taken for clients or for a particular purpose, such as advertising or editorial use, are referred to as “commercial work.”

You can show off your variety as a photographer by mixing personal and professional photography in your portfolio. It shows that in addition to having the technical know-how and understanding of how to create images that will satisfy clients’ expectations, you also can create original and beautiful photographs.

13) Promote your Portfolio:

Share your portfolio on social media and other internet channels to reach a larger audience.

social media promotion

Social media sites like Facebook and Instagram can be effective tools for expanding your audience and establishing connections with potential customers.

You may boost the visibility of your brand and get more exposure to your work by posting your portfolio on these networks. It’s also a fantastic opportunity to interact with your audience, get feedback on your work, and develop connections with potential customers.

In addition to presenting your portfolio, you can utilize social media to show your audience what it’s like behind the scenes by posting images from photo shoots or the editing process.


In conclusion, creating a strong photography portfolio is essential for success in the photography industry.

A well-rounded portfolio can help in attracting new clients and prospects by helping you choose your best photographs. Just keep in mind to stay true to your vision and be active with the times.

Share this article