--- title: How to Find the Best Keywords To Improve Your Photography Website SEO - FilterPixel description: Unlock higher site rankings with top SEO strategies! Discover how to choose effective keywords for your photography website & boost your online visibility. image: https://filterpixel.com/hubfs/Imported_Blog_Media/screenshot-2021-11-07-at-3-32-42-am-1.png --- [Skip to content](https://filterpixel.com/blog/posts/how-to-find-the-best-keywords-to-improve-your-photography-website-seo/#main-content) [![Logo-filterpixel](https://filterpixel.com/hubfs/Logo-filter.svg "Logo-filterpixel")](https://filterpixel.com/) [Start for free Start for free](https://accounts.filterpixel.com/) - [Culling](https://filterpixel.com/culling) - [Editing](https://filterpixel.com/editing) - For Business Show submenu for For Business [Overview — FilterPixel for Business High volume photography software for events, venues and platforms.](https://filterpixel.com/business) [Live now Live event delivery Attendees get their photos before the next session starts.](https://filterpixel.com/live-event-photo-delivery) [Founding venues Guest photo platform Every guest's photos on their phone before they leave.](https://filterpixel.com/guest-photo-platform) New business Run photography as a service Priced per event, per venue, or per image. Terms agreed in writing before any pilot. [Talk to us](https://filterpixel.com/business) Venues & attractions - [Theme parks & water parks](https://filterpixel.com/theme-park-photo-system) - [Museums & exhibitions](https://filterpixel.com/museum-photo-system) - [Zoos & aquariums](https://filterpixel.com/zoo-photo-system) - [Observation decks & landmarks](https://filterpixel.com/observation-deck-photo-system) - [Stadium & arena tours](https://filterpixel.com/stadium-tour-photo-system) - [Resorts, cruises & excursions](https://filterpixel.com/resort-photo-system) - [Pop-ups & touring shows](https://filterpixel.com/pop-up-attraction-photo-system) Sports & schools - [Youth sports, dance & cheer](https://filterpixel.com/youth-sports-photography-software) - [Endurance races](https://filterpixel.com/race-photography-software) - [Picture-day finishing](https://filterpixel.com/school-photo-retouching) Events & ceremonies - [Graduations & commencement](https://filterpixel.com/commencement-photo-delivery) - [Pro & college team content](https://filterpixel.com/game-day-photo-workflow) - [Wedding guest sharing](https://filterpixel.com/wedding-photo-sharing) Teams & platforms - [In-house photo teams](https://filterpixel.com/photography-team-software) - [News & wire photo desks](https://filterpixel.com/photo-desk-workflow) - [Pricing](https://filterpixel.com/pricing) - Learn Show submenu for Learn - [How to use Filterpixel](https://filterpixel.com/blog/how-to-use-filterpixel-the-complete-feature-walkthrough) - Help & Support Show submenu for Help & Support - [Live Customer Support](https://filterpixel.crisp.help/en/) - [Community Support](https://www.facebook.com/groups/308582506851776) - Guides Show submenu for Guides - [Event Photography Workflow](https://filterpixel.com/event-photography-workflow) - [Conference Photography Workflow](https://filterpixel.com/conference-photography) - [Sports Photography Workflow](https://filterpixel.com/sports-photography-workflow) - Comparison Show submenu for Comparison - [Best Photo Culling Software 2026](https://filterpixel.com/best-ai-photo-culling-software) - [FilterPixel vs Aftershoot](https://filterpixel.com/filterpixel-vs-aftershoot) - [FilterPixel vs Narrative Select](https://filterpixel.com/filterpixel-vs-narrative-select) - [Narrative Select Alternative](https://filterpixel.com/narrative-select-alternative) - [FilterPixel vs Lightroom AI Culling](https://filterpixel.com/lightroom-ai-vs-filterpixel) - [Imagen AI Pricing](https://filterpixel.com/imagen-ai-pricing) - [Imagen AI Alternative](https://filterpixel.com/imagen-alternative) - [PhotoMechanic Alternative](https://filterpixel.com/photo-mechanic-alternative) - [Culling](https://filterpixel.com/culling) - [Editing](https://filterpixel.com/editing) - For Business Show submenu for For Business - [Overview — FilterPixel for Business](https://filterpixel.com/business) - [Live event delivery](https://filterpixel.com/live-event-photo-delivery) - [Guest photo platform](https://filterpixel.com/guest-photo-platform) - Venues & attractions Show submenu for Venues & attractions - [Theme parks & water parks](https://filterpixel.com/theme-park-photo-system) - [Museums & exhibitions](https://filterpixel.com/museum-photo-system) - [Zoos & aquariums](https://filterpixel.com/zoo-photo-system) - [Observation decks & landmarks](https://filterpixel.com/observation-deck-photo-system) - [Stadium & arena tours](https://filterpixel.com/stadium-tour-photo-system) - [Resorts, cruises & excursions](https://filterpixel.com/resort-photo-system) - [Pop-ups & touring shows](https://filterpixel.com/pop-up-attraction-photo-system) - Sports & schools Show submenu for Sports & schools - [Youth sports, dance & cheer](https://filterpixel.com/youth-sports-photography-software) - [Endurance races](https://filterpixel.com/race-photography-software) - [Picture-day finishing](https://filterpixel.com/school-photo-retouching) - Events & ceremonies Show submenu for Events & ceremonies - [Graduations & commencement](https://filterpixel.com/commencement-photo-delivery) - [Pro & college team content](https://filterpixel.com/game-day-photo-workflow) - [Wedding guest sharing](https://filterpixel.com/wedding-photo-sharing) - Teams & platforms Show submenu for Teams & platforms - [In-house photo teams](https://filterpixel.com/photography-team-software) - [News & wire photo desks](https://filterpixel.com/photo-desk-workflow) - [Pricing](https://filterpixel.com/pricing) - Learn Show submenu for Learn - [How to use Filterpixel](https://filterpixel.com/blog/how-to-use-filterpixel-the-complete-feature-walkthrough) - Help & Support Show submenu for Help & Support - [Live Customer Support](https://filterpixel.crisp.help/en/) - [Community Support](https://www.facebook.com/groups/308582506851776) - Guides Show submenu for Guides - [Event Photography Workflow](https://filterpixel.com/event-photography-workflow) - [Conference Photography Workflow](https://filterpixel.com/conference-photography) - [Sports Photography Workflow](https://filterpixel.com/sports-photography-workflow) - Comparison Show submenu for Comparison - [Best Photo Culling Software 2026](https://filterpixel.com/best-ai-photo-culling-software) - [FilterPixel vs Aftershoot](https://filterpixel.com/filterpixel-vs-aftershoot) - [FilterPixel vs Narrative Select](https://filterpixel.com/filterpixel-vs-narrative-select) - [Narrative Select Alternative](https://filterpixel.com/narrative-select-alternative) - [FilterPixel vs Lightroom AI Culling](https://filterpixel.com/lightroom-ai-vs-filterpixel) - [Imagen AI Pricing](https://filterpixel.com/imagen-ai-pricing) - [Imagen AI Alternative](https://filterpixel.com/imagen-alternative) - [PhotoMechanic Alternative](https://filterpixel.com/photo-mechanic-alternative) 7 min read # How to Find the Best Keywords To Improve Your Photography Website SEO ![](https://filterpixel.com/hubfs/Imported_Blog_Media/screenshot-2021-11-07-at-3-32-42-am-1.png) Written by [Aayush Arora](https://filterpixel.com/blog/author/aayush-arora) Published on 10 May 2023 ![](https://filterpixel.com/hubfs/Fy-26/Blog/copy-icon.svg) Copy Link [![](https://filterpixel.com/hubfs/Fy-26/Blog/Social%20icon.svg)](https://twitter.com/intent/tweet?url=https://filterpixel.com/blog/posts/how-to-find-the-best-keywords-to-improve-your-photography-website-seo/) [![](https://filterpixel.com/hubfs/Fy-26/Blog/facebook.svg)](https://www.facebook.com/sharer/sharer.php?u=https://filterpixel.com/blog/posts/how-to-find-the-best-keywords-to-improve-your-photography-website-seo/) [![](https://filterpixel.com/hubfs/Fy-26/Blog/linked-in.svg)](https://www.linkedin.com/sharing/share-offsite/?url=https://filterpixel.com/blog/posts/how-to-find-the-best-keywords-to-improve-your-photography-website-seo/) Photography is a profession where first impressions matter. Having your website pop up on the front page of search engines matters greatly when getting gigs and impressing future clients. To consistently and efficiently land more gigs, investing in SEO is not a bad idea! Shot thousands of photos? FilterPixel culls them in minutes using genre-specific AI. Try DeepCull free. [Try DeepCull Free →](https://filterpixel.com/deepcull) Not many people know about SEO, which is why we’re here to tell you what it is and why it matters in the first place! ## What is SEO? Search engine optimization or SEO is the process of **enhancing the quantity of traffic that goes into your website or web page**. Improving your SEO means improving your website as a whole since your SEO ranking is based on how well you have made your site. Improving your SEO means improving your sales as a whole. Making your services look palatable to search engines is an excellent way to get more clicks from potential clients! The main focus of search engine optimization is **driving unpaid traffic into your website instead of paid traffic from ads**. ## Search Engine Rankings—How Do They Work? Now that you have a general idea of what search engine optimization is— let’s talk about how search engines like Google rank websites in the first place. When your website goes live, search engines like Google and Bing will identify your site and add it to their database. This process usually takes a few days after your site goes live, and you get ranked based on how well-made your website is. Factors such as your **loading speed, mobile optimization, and the quality of your site’s content affect your ranking** in the search engines. Let’s take a closer look at one of the factors that make up SEO and how impactful it can be to get your website higher up in the ladder—SEO keywords. ## Brainstorming Keywords Use keywords that someone might type into the search bar to look for your work or services. These keywords can include your industry, niche, or even your location. Making a list of SEO keywords for photographers is the most efficient way you can brainstorm for them. > The sweet spot for brainstorming SEO keywords is between 10-15 words total. But, then, using a combination of essential and specific keywords helps you ensure comprehensive coverage without getting drowned out in search engines! *An example of this would be to use essential keywords to start like “photography” and “images,” and then add specific keywords like “landscape photography” or “wedding photography.” Next, use your location or city in your keywords such as “California” or “Canada,” as well as the more specific services you offer like “graduation shoots” or “photography consultations.”* ## SEO Keywords—Finding The Right One For Your Photography Website SEO keywords are phrases or words that a person might type in a search box to find pages and content related to a site. Finding the right keywords to use for your photography website will make it easier to stumble into for individuals looking for your services! Here are a few free tools for identifying and finding the right keywords for your website: ### 1. Google Keyword Planner [Google Keyword Planner](https://ads.google.com/intl/en_in/home/tools/keyword-planner/) is a free tool from Google that you can use to source keywords for your website. There are two ways to use the tool. The first one is to start typing keywords on the search bar. Then, make sure to add the location that you want to target for your content to ensure that you get the right keywords in your local area. See the image below. *For more details on how to use Google Keyword Planner,* [*check this excellent guide*](https://ahrefs.com/blog/google-keyword-planner/) ![Google Keyword Planner's Discover new keywords dialog on the Start with keywords tab](https://filterpixel.com/hubfs/Imported_Blog_Media/screenshot-2021-11-07-at-4-15-22-am.png) However, if you are starting to optimize your website, the best option is to look at your competitors’ keywords. Enter your competitor’s domain to find out the high-ranking keywords that they have on their website. This will help arrive at an informed decision on whether or not the keyword is best for your website. This will help arrive at an informed decision on whether or not the keyword is best for your website. ![Google Keyword Planner's Discover new keywords dialog on the Start with a website tab, with the domain field flagged as required](https://filterpixel.com/hubfs/Imported_Blog_Media/screenshot-2021-11-07-at-4-15-30-am.png) ### 2. Google Trends [Google Trends](https://trends.google.com/trends/explore) is another great option, especially if you want to include trending topics in your new blog posts. ![Google Trends Demographics per country](https://filterpixel.com/hubfs/Imported_Blog_Media/screenshot-2021-11-07-at-1-53-12-am.png) The tool works by letting you enter multiple topics or keywords, search by location, and even the historical trend of the topic. *For example: After searching for Halloween, you can get trending topics in your location as shown above in the “Related Topics” section* Unlike the Google Keyword Planner, Google Trends does not provide search or keyword search results. However, the critical use of this tool is that it can give you an idea of what topics are trending within your niche or industry. ### 3. Ubersuggest [Ubersuggest](https://neilpatel.com/ubersuggest/) is another free online tool that you can use to find keywords for your posts and pages. It also provides the volume search for your keyword or keywords, which could help you form your [long-tail keywords](https://www.wordstream.com/long-tail-keywords) ![Ubber Suggest Free tool](https://filterpixel.com/hubfs/Imported_Blog_Media/screenshot-2021-11-07-at-1-38-00-am.png) The tool provides three important aspects when creating content and optimizing content in your website, and these are the following: - **Keyword Overview** provides the search volume, difficulty to rank in your search keyword, paid difficulty or ads competition, and cost per click for every Google ad. - **Keyword Ideas** – this tab showcases the relevant keywords with your primary keyword or keywords. In addition, it provides related and suggested keywords and questions that you can use as headings for your content. - **Content Ideas** – this is where you can view high-ranking page titles on search engines, Facebook, and Pinterest. ## Don’t Overuse Your SEO Keywords. Too much of everything can prove fatal, including putting too many SEO keywords on your website pages. On the other hand, cramming as many keywords as you can onto one page without focus can bring your Google ranking down and negatively affect your SEO. > Your efforts will be in vain if you overdo it. Only having one to two keywords per page can help you avoid cluttering your website. *Prioritize quality over quantity; one strong keyword in a specific place is better than weak ones scattered around in random spots.* ## Increasing Content Quality A general tip that you have to consider when trying to increase your SEO is enhancing the quality of your website. Poor quality websites and websites flagged as spam by Google will get pushed down the ranking system since they want the best content to be shown at the top. Make your site **easier to navigate, less cluttered, and run faster** to get the best results! ## Conclusion We mentioned the top three free tools in finding keywords, but there are also a lot of other paid tools that you can use to help you optimize your website. And, now that you already have your keywords, you’re now ready to enhance your website. In the following article, we will see how to use these keywords for SEO in your photography business – so stay tuned. Related Reading - [Best Photo Culling Software 2026: 6 Tools Compared](https://filterpixel.com/best-ai-photo-culling-software) - [Free Photo Culling Software — No Credit Card Needed](https://filterpixel.com/free-photo-culling-software) - [What Is Photo Culling? Definition, Methods & AI Tools](https://filterpixel.com/what-is-photo-culling) ##### Table of contents ![](https://filterpixel.com/hubfs/Fy-26/Blog/paper-plane-icon.svg) ### Weekly Newsletter No spam. Just the latest releases and tips, interesting articles, and exclusive interviews in your inbox every week. #### Latest ## From the blog The latest industry news, interviews, technologies, and resources. [View all posts](https://filterpixel.com/blog) [![Evoto Alternative for Culling 2026: No Credits, No Exports](https://filterpixel.com/hubfs/blog-infographics-2026/fp-c-evoto-alternative-cover-2026.png)](https://filterpixel.com/blog/evoto-alternative) 7 min read ### [Evoto Alternative for Culling ![](https://filterpixel.com/hubfs/Fy-26/Blog/arrow-up-right.svg)](https://filterpixel.com/blog/evoto-alternative) Evoto is a retouching tool, and a good one. If your work lives or dies on skin, portrait cleanup and body shaping, Evoto does ![Rupsa Sarkar](https://filterpixel.com/hs-fs/hubfs/WhatsApp%20Image%202024-05-29%20at%2016.43.22.jpeg?width=40&height=40&name=WhatsApp%20Image%202024-05-29%20at%2016.43.22.jpeg) [Rupsa Sarkar](https://filterpixel.com/blog/author/rupsa-sarkar) 22 Oct 2026 [![Aftershoot vs Imagen AI (2026): Which One Actually Fits Your Workflow?](https://filterpixel.com/hubfs/3-jpg-Sep-25-2026-12-39-11-8639-PM.jpeg)](https://filterpixel.com/blog/aftershoot-vs-imagen-ai) 7 min read ### [Aftershoot vs Imagen AI ![](https://filterpixel.com/hubfs/Fy-26/Blog/arrow-up-right.svg)](https://filterpixel.com/blog/aftershoot-vs-imagen-ai) Quick answer:Imagen AI is the stronger editor. Its cloud-trained profiles, masking, denoise and window-pull tools give more ![author](https://filterpixel.com/hs-fs/hubfs/author.jpeg?width=40&height=40&name=author.jpeg) [Aayush Arora](https://filterpixel.com/blog/author/aayush-arora) 15 Oct 2026 ![Footer\_logo](https://filterpixel.com/hubfs/Footer_logo.svg) AI clears the grunt work while you stay the artist. Deliver tomorrow’s gallery tonight -whatever the event. Connect with us on - - - ##### FEATURES - [Culling](https://filterpixel.com/culling) - [Editing](https://filterpixel.com/editing) ##### RESOURCES - [Blog](https://filterpixel.com/blog) - [Helpdesk](https://filterpixel.crisp.help/en/) - [Free AI ebook](https://filterpixel.com/21-ai-photography-tools-every-photographer-needs) - [AI culling and editing guide](https://filterpixel.com/blog/posts/from-importing-and-sorting-to-photo-culling-and-editing-how-filterpixel-streamlines-your-workflow-by-shortening-the-culling-process-by-80-through-ai/) ##### OTHER LINKS - [Pricing](https://filterpixel.com/pricing) - [Book onboarding call](https://calendly.com/filterpixel) - [Refund Policy](https://filterpixel.com/refund-policy) ##### JOIN OUR NEWSLETTER Connect with us on - - - - © All rights reserved. 2025 - [Privacy policy](https://filterpixel.com/privacy) - [Terms & Conditions](https://filterpixel.com/terms-of-service) ![Ellipse 9](https://filterpixel.com/hs-fs/hubfs/Ellipse%209.png?width=1440&height=691&name=Ellipse%209.png) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Aayush Arora", "url" : "https://filterpixel.com/blog/author/aayush-arora" }, "dateModified" : "2024-03-01T01:13:31.398Z", "datePublished" : "2023-05-10T11:53:43.000Z", "headline" : "How to Find the Best Keywords To Improve Your Photography Website SEO - FilterPixel", "image" : [ "https://filterpixel.com/hubfs/Imported_Blog_Media/screenshot-2021-11-07-at-3-32-42-am-1.png" ], "mainEntityOfPage" : { "@id" : "https://filterpixel.com/blog/posts/how-to-find-the-best-keywords-to-improve-your-photography-website-seo/", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://filterpixel.com/hubfs/FY-23/Filterpixel%2023/fpLogo.svg" } } } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Organization", "name" : "FilterPixel", "url" : "https://filterpixel.com" }, "dateModified" : "2026-04-06", "datePublished" : "2023-05-10", "description" : "Unlock higher site rankings with top SEO strategies! Discover how to choose effective keywords for your photography website & boost your online visibility.", "headline" : "How to Find the Best Keywords To Improve Your Photography Website SEO - FilterPixel", "image" : "https://44286451.fs1.hubspotusercontent-na1.net/hubfs/44286451/Imported_Blog_Media/screenshot-2021-11-07-at-4-15-22-am.png", "mainEntityOfPage" : { "@id" : "https://filterpixel.com/blog/posts/how-to-find-the-best-keywords-to-improve-your-photography-website-seo/", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://filterpixel.com/hubfs/FP-logo.png" }, "name" : "FilterPixel" }, "timeRequired" : "PT5M", "wordCount" : 1145 } ```